5 April 2017

Legia Warszawa Conference Centre

The spring meeting of the CEE shopping center market 

300 retail chains, 150 projects, 800 participants

300 retail chains at the Forum

Spring edition of the Forum will be attended by ca. 800 delegates. Representatives of management boards of sales chains operating in the Polish and European market will be the most numerous group. Shopping center owners and managers will also be present. The Forum is a place where they can meet state-of-the-art technology and “know how” providers for retail.

Watch highlihgts from the last Forum edition :) 

The spring edition of the Shopping Center Forum 2017 is a trade fair and networking space coupled with a conference highlighting major challenges currently faced by the shopping center industry in Poland. The main topic of talks will be, of course, retail facility commercialization, but conference panels will also touch on important themes related to investment project financing, evaluation and sale.

Exhibition and trade fair

Deloitte: Program partner’s block

REIT - a large capital injection on the real property market

Exclusive Coffee Partner

15.00 p.m - 15.40 p.m


Moderator: Tomasz Zganiacz, Senior Business Executive, Board member and business projects manager at the financial and the real estate markets

  •  Expansion
  •  Retailer of the Year
  •  Manager of the Year
  •  Personality of the Year

12.40 a.m - 12.45 p.m

Exclusive After Party Partner

After Party, STIXX Bar & Grill, Plac Europejski 4A, Warsaw

Forum Agenda

4 April 2017

Social Partner 

19.00 p.m - 11.00 p.m

REITs as a Market Development Tool

Welcome Mixer, Restaurant Bierhalle in Hala Koszyki, Koszykowa 63, Warsaw

Open for all attendees

  • REIT - a listed entity investing in commercial real property - legislation status
  • Benefits vs costs - who might potentially benefit from establishing a REIT
  • REIT related practices in other European jurisdictions

  • Marcin Juszczyk, Member of the Management Board, Capital Park
  •  Aleksander Kot, Director at Tax Advisory Department, Deloitte
  • Robert Szczepanek, Legal Adviser, Causa Finita Commercial Real Estate Law Firm

5 April 2017

Prospects for the Development of the Shopping Centre Market in Cities Below 200 Thousand Residents

Conference Centre, Stadion Legii Warszawa, ul. Łazienkowska 3

  • Jarosław Fijałkowski, President of the Management Board, Real2B
  • Aleksander Walczak, President of the Management Board, Dekada Realty
  • Grzegorz Pękalski, President of the Management Board, Retail Concept
  • Wojciech Pietrzak, Member of the Board, Tower Investments

Moderator: Piotr Karpiński,  Director, Asset Services, CBRE

Presentation of winners of the SCF 2017 Retailers' Awards At this year’s fifth edition of the Retailers’ Awards ceremony, prizes will be awarded to the best shopping centre tenants in 9 different categories, including the best managers in the retail market.

Hosted by: Wojciech Wojnowski, Editor in Chief,, Shopping Center Poland Radosław Rybiński, Managing Director, Evigo

8.00 a.m - 9.30 a.m


  • The price of war in the retail market. Is there a way to fight it?
  • E-commerce vs. offline sales: similarities and differences. 
  • Facebook’s rival, or a real revolution for retailers?


Customer Experience in the Omnichannel Era:

the consequences of a technological revolution in retail trade

Content Partners


9.30 a.m - 10.00 a.m

Development prospects for retail trade - from the perspective of the UK market

Introduction: Tomasz Zganiacz, Senior Business Executive, Board member and business projects manager at the financial and the real estate markets

  • Modern technologies in retail trade as a sales support tool
  • The Omnichannel strategy as a foundation for planning the development of retail chains
  • Case studies of selected retail chains operating on the UK market

12.45 p.m - 13.25 p.m

Presented by: Nick Lansley, Former Head of Open Innovation at Tesco Labs UK and Head of R&D (research and design) at Tesco UK, CEO Nick Lansley's Innovation Lab UK

Presented by: Aleksander Kot, Director at Tax Advisory Department, Deloitte

                         Michał Siekierzyński, Director at Tax Advisory Department, Deloitte

10.00 a.m - 10.40 a.m

13.25 p.m - 13.55 p.m

CBRE: Program partner’s block

Report: Trade market 4.0 - innovations and trends

A panel discussion featuring:

  •  Modern technologies in the service of tenants, managers and owners
  • Are you vege, fit or eco? How do shopping centres adapt their offering to dynamically evolving consumer trends?
  • A standard commercial offer is not enough! Additional functions at shopping centers

13.55 p.m - 15.00 p.m

Presented by: Agata Czarnecka, Associate Director - Research & Consultancy CBRE


A panel discussion featuring:

  • Anna Malcharek, Managing Director, Gemini Holdings
  • Marcin Materny, Member of the Management Board, Managing Director of the Shopping Center Department, Echo Investment
  • Beata Kokeli, Head of Asset Management, TriGranit
  • Marek Noetzel, Executive Director, Rockcastle


Moderator: Magdalena Frątczak, Senior Director, Head of Retail, CBRE

A panel discussion featuring:

16.00 p.m - 16.30 p.m

10.40 a.m - 11.20 a.m

Retailers' Awards 2017 Gala

Empik: Program partner’s block

A journey of the Omnichannel transformation

  • New Retail Concept
  • Retail Store Design
  • Pop-up Store 
  • Omnichannel
  • Newcomer

  • sales channel integration as a response to customer expectations and a sales generation tool
  • a new concept of brick-and-mortar stores based on the Omnichannel model
  • innovative technologies and loyalty programs used to support a personalised shopping experience

Presented by:

Ewa Szmidt-Belcarz, President of the Management Board, Empik S.A.

Szymon Bujalski, E-commerce Director, Empik S.A.

19.00 p.m - 1.00 a.m

The party is open for all attendees holding a VIP pass

12.00 p.m - 12.40 p.m

Retailers facing new customer expectations in an era of the Omnichannel revolution

11.20 a.m - 12.00 p.m

A panel discussion featuring:

  • Ewa Szmidt-Belcarz, President of the Management Board, Empik
  • Marcin Walaszczyk,  Managing Director at Freebee
  • Małgorzata Laskowska - Associate Director ,  CBRE

Agencja Freebee: Program partner’s block

Performance-based sales support model within classic retail trade.

What offline should learn from online?

Moderator: Nick Lansley, Former Head of Open Innovation at Tesco Labs UK and Head of R&D (research and design) at Tesco UK, CEO Nick Lansley's Innovation Lab UK

Presented by:

Marcin Walaszczyk, Managing Director at Freebee

11.30 a.m - 14.30 p.m

Lunch break

III floor

The highlight of the Forum will be an announcement of the results from the SCF Retailers Awards 2017 competition. For the fifth time, the best shopping centers tenants will be awarded statuettes in 9 categories, including the best manager in retail.

SCF Retailers' Awards 2017

Jury SCF Retailers’ Awards 2017

Manager of the Year 

Magdalena Frątczak


Joanna Jóźwiak


Tomasz Barchański

Martes Sport

Marta Machus-Burek

Colliers International

Marcin Żakowski

Media Expert

Jarosław Tutaj

Savills Property Management

Ewa Ściubidło


Klaudia Woźniak

Pro Value

Maciej Celmer


Piotr Zieliński


Radosław Rybiński

Przewodniczący Jury –

Renata Kusznierska


Personality of the Year 

Anna Wysocka


Agnieszka Rozborska


Wojciech Normand


Nominations for the SCF Retailers’ Awards 2017

New Retail Concept

Retail Store Design

Pop-up Store

In the category Personality of the Year the award has more honorable character. 

The person, who will receive this award, has a huge professional impact on the retail sector in Poland. Announcement of the winner in this category will be the culmination moment of SCF Retailers' Awards 2017 competition.     




Katarzyna Dąbrowska


Marcin Rydz

Grupa Vistula

Retailer of the Year


For 10 years now, Shopping Center Forum has been organized by, a leader in business communication for the RETAIL market in Poland. Our media reach the management boards of the largest retail space tenants, online stores and shopping centers in Poland.

We support the shopping centers commercialization process. We develop communication channels for shopping centers and their tenants. Evigo is also the publisher of websites such as and and journals including: Shopping Center Poland and Omnichannel Retailing Magazine.

We support companies which offer:

• available space at shopping centers,

• e-commerce technologies & omnichannel retailing,

• modern retail sales IT,

• retail or online sales.

Among more than 5,000 business partners of are: LPP Group, CCC, Inditex Group, H&M, Carrefour, Auchan, Piotr i Paweł, Empik, ECE, Mayland, TK Development, IKEA Center Group, Immofinanz and Atrium, as well as 400 other operators active in the modern retail sales market.

The Stadium has its own large car park which can be used free of charge.

 400 parking spaces will be provided for event participants.

Conference Centre

The Forum will be held at the Conference Centre of the Legia Warszawa Stadium. The conference facilities are located in the Business Club, i.e. the central and most prestigious part of the venue in the very heart of the Western Grandstand only accessible to VIP guests.

STADION LEGII WARSZAWA im. Marszałka Józefa Piłsudskiego

ul. Łazienkowska 3 | 00-449 Warszawa

Its functional, spacious and air-conditioned rooms, offering a panoramic view of the stadium and letting in plenty of sunlight, will create an exceptional ambiance for the event. The conference area, extending over 2,000 square meters, will accommodate a conference part, a networking zone and exhibition grounds. Continuous coffee break refreshments and lunch will be served by the Belvedere restaurant.