Forum Programme

APRIL 8th 2019

19:00-22:00

Welcome Mixer sponsored by Samsung

Welcome Mixer for all Forum participants
Open to all attendees
Izumi Sushi Restaurant, Biały Kamień 4, 02-593 Warsaw

APRIL 9th 2019

8:00-18:00

Shopping Center Trade Show Networking

Legia Warszawa Conference Center,
Łazienkowska 3,
00-449 Warsaw

10:00-10:45

Debate hosted by Retailnet.pl and the Polish Commercial Real Estate Chamber:

Legal, economic and social barriers to shopping center development

  • Impediments to the development preparatory process: local zoning plans; increasing construction costs; excessive tenants’ expectations
  • Quest for the right conditions for project management
  • Legal and economic considerations in the shopping center selling process

Moderator:

Agata Sekuła, Head of Retail Investment in Central and Eastern Europe, JLL

A panel discussion featuring:

Hadley Dean, CEO, EPP
Scott Dwyer, COO, Atrium Group
Leszek Sikora, Managing Director, ECE Projektmanagement Polska
Paweł Toński, Chairman, Polish Commercial Real Estate Chamber

10:45-11:30

Digital Mall, or a multichannel revolution in the world of shopping centers: a case study of implementation of a digital mall concept at Alstertal – Einkaufszenteum, Hamburg, Germany

  • Shopping centers as an interface between traditional and online selling
    Win-win strategy, or how shopping centers can attract tenants
  • The target model, or from Click & Reserve to Buy

Presented by:

Dr Philipp Sepehr, Director Marketing, Research & Innovation ECE Future LabsDr Philipp Sepehr, Director Marketing, Research & Innovation, ECE Future Labs

11:30-12:15

Eat, buy, work and live? The strengths of mixed-use development. Mixed-use: a passing fad or the future of the real estate market?

JLL
  • The growing importance of mixed-use schemes
    What is the secret of mixed-use and can it dominate the future of Poland’s real estate sector?
  • As the market for traditional retail formats becomes saturated, opportunities open up to alternative locations: mixed-use schemes, shopping streets and residential complexes.

Presented by:

Anna Wysocka, Head of Retail Agency, JLL

12:15-13:00

A human in the mall: how space design affects behavior?

  • Place you shop at determines how you behave
  • Common area design affects the time spent in the mall
  • How to attract new target groups to the mall

Moderator:

Wojciech Wojnowski, Editor-In-Chief, Shopping Center Forum Magazine, Retailnet.pl

A panel discussion featuring:

Jaromir Ciechanowicz, CEO, WES.expert
Aneta Powązka, Marketing Manager, Cuprum Arena Galeria Lubińska
Michał Korolczuk, Lead Architect, Gemini Holding

13:00-13:45

Customer experience engineering based on qualitative research and customer-centered design

  • How to create inspiring customer experience, or new trends in retail
  • The role of design in building positive CX
  • A case study of a retail chain

Presented by:

Michał Górski, CEO, Schwitzke Górski
Katarzyna Konkel, CMO Omnisense, Schwitzke Górski Group

13:45-14:30

Cost-efficiency strategies and methods of their implementation at retail chains

  • Purchasing cost optimization, or driving company’s profit and market power
  • Smart category management processes
  • Fourth Party Logisticians, or logistics process integrators

Presented by:

Łukasz Sokołowski, Sales Director, Kloepfel Consulting

14:30-15:15

Mobile solutions in omnichannel retailing

Comarch
  • Faster in-store sales with mobile devices and technologies
  • Mobile execution of in-store warehousing processes
  • Smartphone in the customer’s hand
  • Consistent shopping experience

Presented by:

Witold Podgórski, Product Manager, Comarch Retail

15:30-16:15

SCF 2019 Retailers' Awards Ceremony

Hosted by:

Radosław Rybiński, Managing Director, Evigo.com
Wojciech Wojnowski, Editor-In-Chief, Shopping Center Forum Magazine, Retailnet.pl, Evigo.com

19:00-1:00

After Party sponsored by Sky Tower and Arkady Wrocławskie

After Party is open to attendees with VIP cards.

Hard Rock Cafe
CH Złote Tarasy
Złota 59
00-120 Warszawa