Forum Programme

APRIL 8th 2019


Welcome Mixer sponsored by Samsung

Welcome Mixer for all Forum participants
Open to all attendees
Izumi Sushi Restaurant, Biały Kamień 4, 02-593 Warsaw

APRIL 9th 2019


Shopping Center Trade Show Networking

Legia Warszawa Conference Center,
Łazienkowska 3,
00-449 Warsaw


Debate hosted by and the Polish Commercial Real Estate Chamber:

Legal, economic and social barriers to shopping center development

  • Impediments to the development preparatory process: local zoning plans; increasing construction costs; excessive tenants’ expectations
  • Quest for the right conditions for project management
  • Legal and economic considerations in the shopping center selling process


Agata Sekuła, Head of Retail Investment in Central and Eastern Europe, JLL

A panel discussion featuring:

Hadley Dean, CEO, EPP
Scott Dwyer, COO, Atrium Group
Leszek Sikora, Managing Director, ECE Projektmanagement Polska
Paweł Toński, Chairman, Polish Commercial Real Estate Chamber


Digital Mall, or a multichannel revolution in the world of shopping centers: a case study of implementation of a digital mall concept at Alstertal – Einkaufszenteum, Hamburg, Germany

  • Shopping centers as an interface between traditional and online selling
    Win-win strategy, or how shopping centers can attract tenants
  • The target model, or from Click & Reserve to Buy

Presented by:

Dr Philipp Sepehr, Director Marketing, Research & Innovation ECE Future LabsDr Philipp Sepehr, Director Marketing, Research & Innovation, ECE Future Labs


Eat, buy, work and live? The strengths of mixed-use development. Mixed-use: a passing fad or the future of the real estate market?

  • The growing importance of mixed-use schemes
    What is the secret of mixed-use and can it dominate the future of Poland’s real estate sector?
  • As the market for traditional retail formats becomes saturated, opportunities open up to alternative locations: mixed-use schemes, shopping streets and residential complexes.

Presented by:

Anna Wysocka, Head of Retail Agency, JLL


A human in the mall: how space design affects behavior?

  • Place you shop at determines how you behave
  • Common area design affects the time spent in the mall
  • How to attract new target groups to the mall


Wojciech Wojnowski, Editor-In-Chief, Shopping Center Forum Magazine,

A panel discussion featuring:

Jaromir Ciechanowicz, CEO,
Aneta Powązka, Marketing Manager, Cuprum Arena Galeria Lubińska
Michał Korolczuk, Lead Architect, Gemini Holding


Customer experience engineering based on qualitative research and customer-centered design

  • How to create inspiring customer experience, or new trends in retail
  • The role of design in building positive CX
  • A case study of a retail chain

Presented by:

Michał Górski, CEO, Schwitzke Górski
Katarzyna Konkel, CMO Omnisense, Schwitzke Górski Group


Cost-efficiency strategies and methods of their implementation at retail chains

  • Purchasing cost optimization, or driving company’s profit and market power
  • Smart category management processes
  • Fourth Party Logisticians, or logistics process integrators

Presented by:

Łukasz Sokołowski, Sales Director, Kloepfel Consulting


Mobile solutions in omnichannel retailing

  • Faster in-store sales with mobile devices and technologies
  • Mobile execution of in-store warehousing processes
  • Smartphone in the customer’s hand
  • Consistent shopping experience

Presented by:

Witold Podgórski, Product Manager, Comarch Retail


SCF 2019 Retailers' Awards Ceremony

Hosted by:

Radosław Rybiński, Managing Director,
Wojciech Wojnowski, Editor-In-Chief, Shopping Center Forum Magazine,,


After Party sponsored by Sky Tower and Arkady Wrocławskie

After Party is open to attendees with VIP cards.

Hard Rock Cafe
CH Złote Tarasy
Złota 59
00-120 Warszawa